Wilson Baseball Experience Microsite
Wilson Baseball Experience is a pop-up shop that features Wilson’s family of baseball brands during the College World Series in Omaha, Nebraska.
For the 2019 website, a limited edition section was introduced, called Omaha LTD. Series, filled with special edition products made specifically for the event.
I designed and directed all photoshoots for both sections of the website, as well as created Instagram Giveaway posts for Wilson CWS gloves.
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The WBE microsite allowed people to get information about the pop-up shop as well as navigate to the Omaha LTD. Series products.
For the first time, with the introduction of the Omaha LTD. Series page, customers at home could shop the limited bats and gloves that normally were only available to those that attended CWS.
The social posts for Wilson’s 2019 CWS gloves were the first to have names designated to them. The Instagram giveaways were the only gloves that could not be bought on the microsite. The giveaways allowed for more interaction with consumers that did not attend CWS.
