Snellen's

Snellen's is a conceptual beer brand based on the experience of visiting the optometrist. The system is based off of the Snellen eye chart, with each label becoming blurrier considering the alcohol by volume of each bottle's contents.

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Snellen's Full Lineup & Coasters
Snellen's Full Lineup & Coasters

Snellen’s beer and bourbon takes design influence from the amount of alcohol content in each bottle. The higher the alcohol content, the blurrier the label gets, while still following the laws necessary for alcohol packaging.

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Snellen's Letterhead & Business Cards
Snellen's Letterhead & Business Cards
Snellen's Website Age Verification Page
Snellen's Website Age Verification Page
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I'm a digital and graphic designer based out of Chicago.